As our campaign comes to a close, the agency is focusing on evaluating our campaign and reflecting on our results. The Legacy campaign focused on reaching out to Big Buddy legacies; former Little Buddies, Big Buddies, staff and volunteers. Through reconnecting with Legacies, Big Buddy hopes to increase awareness and involvement in the program.
Now that we have concluded our campaign, our efforts are concentrated on evaluating the effectiveness of our campaign goals and objectives.
Prior to the launch of our campaign we sent out a digital and hard copy survey to evaluate the knowledge, investment and willingness to participate. At our event, Bowling with Big Buddy, participants all completed comment cards to share their feelings about the event and suggestions for the future.
Feedback from the event was easiest to obtain because we asked participants to complete before leaving. The event was so successful because youth, parents, mentors and Legacies to mingle in a safe, social setting and interact with one another. Comments mentioned a great group of people, lots of fun and a great atmosphere. The youth enjoyed the opportunity to compete with friends and mentors in a friendly setting.
During our agency debriefing, we discussed successes, mishaps and ways to improve our future events. In terms of Bowling with Big Buddy, the raffle seemed to be enormously successful because it got the participants excited to be there, happy to win and donating to the cause.
We preordered t-shirts for all the projected participants. The day of the event, attendance was not where we expected it to be so we decided to sell them to participants to offset the cost. Sales were quite low, so we added many of the shirts to our raffle items. Left over t-shirts went to Big Buddy headquarters to be used as thank you gifts for volunteers.
For future events hosted Capital City Communications, we will exhaust more effort toward promotion of the event. We contacted several local media outlets about coverage for the event and were featured in the ‘Fun’ section of The Advocate. Radio spots and broadcast news coverage would have drastically increased the awareness of the local Baton Rouge community to attend the event.
Bowling with Big Buddy was a success for our first year. The event posses great potential and will flourish with the Big Buddy Program over the next few years. By broadening our targeted audience, we will attract more members of the public to come out and support Big Buddy.
Brittany Babineaux is a senior, studying public relations at the Manship School of Mass Communication with a minor in leadership development at Louisiana State University. She currently serves as the design director for Capital City Communications. After graduation, she plans to pursue a career using her skills to support military families and children through planning and programming of events. Connect with Brittany on LinkedIn or follow her on Twitter.